Haeundae Beach, one of Busan’s main attractions, now boasts a souvenir shop offering products upcycled from beachcombing. 

Haeundae Beachcombing, the book, documents the process of how the shop came to be and the mission statement of the cooperative EcoEcho behind it, so named in hopes of ‘extending ecological values throughout the world like an echo’.

The souvenirs on offer at the Hauendae Beachcombing shop are upcycled from discarded parasols, glass, and other waste products that are transformed into exciting new designs. The book argues the case for not just enjoying natural attractions but paying attention to the flip side of such places that is often overlooked. 

Haeundae Beachcombing stays true to its beach theme. Used parasols destined for the landfill at the end of the holiday season are repurposed as bags, pouches, and other accessories. Logos that once adorned these parasols such as ‘Think Haeundae’, ‘Green Start Haeundae’, ‘Cool Down at Haeundae’ emblazon messenger bags and baseball caps. Next in the lineup: ‘Art Haeundae’, ‘Family Haeundae’, ‘Hot Haeundae’ and more slogans await being turned into new products.